Trivia Challenge!
Turning a multiplayer trivia game into a profitable Saas product through search engine optimization.
Introduction
- Profile: Trivia Multiplayer System that lets teams or groups play trivia games together online.
- Client Industry: Service as a Software
- Objective: Grow traffic to the site by helping generate SEO-optimized content for the landing page and other ancillary pages.
Background
When we started working on this project, it was in its development phase. The founders had validated there was a search demand for this kind of product online.
We helped create content for this website and did all the execution work that would help the website rank
Challenge
- The product was relatively new and people have never heard of it before.
- We were bootstrapping everything, so we wanted to find a sustainable way to drive recurring traffic to the site without having to spend thousands of dollars on paid ads.
- The keywords we were gunning for were highly competitive, and many established businesses were already shooting for them.
Solution
- Create a strong and differentiated message for the product.
- Go grassroots and depend on evergreen strategies that would keep driving traffic even when you don’t spend for visibility.
- Look for low-competition, high-value long-tail keywords that would drive meaningful traffic to the site.
- Create trivia collections for these search keywords and SEO-optimize them using content planning and writing tools.
Results
- We grew organic traffic to five digits a month within three months of launch.
- We started getting repeat sales from indexed pages on repeat with little to no maintenance and monitoring.
- The business had reached five digits in monthly recurring revenue within a few months since its launch.
So how about we start taking action and start seeing results?
Your company was built by passion and purpose, but it’s execution that will get you to prominence and impact. Talk to us if you want to start turning your ideas into actionable steps.