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Founder-led branding for experts

Build a brand that converts.

We turn your reputation into a founder-led brand people trust and buy from.

  • Know your customer
  • Own your edge
  • Make the offer
Book your brand auditSee the CEO Framework

Trusted by experts and teams

You don't have a content problem. You have a trust problem.

Nobody picks a fund manager from a 15-second clip. Buyers hire the expert they feel they already know.

Seven hours of trust, two ways

7one-hour videos
84030-second reels

Long-form gets you there. Short-form helps people find it.

For experts whose name is the brand.

Great at the work. Booked solid only when referrals flow.

  • Coaches
  • Consultants
  • Doctors
  • Therapists
  • Financial advisors
  • Trainers
  • Speakers

Not for: viral-chasers or faceless brands.

YouTube thumbnails we've made for expert clients, including Chinkee Tan, Bo Sanchez and Pareng Hayb

Our method

The CEO Framework.

C

Customer

Who exactly we build trust with.

E

Edge

What makes you the one to trust.

O

Offer

What that trust turns into.

How the CEO Framework works

Rico Desengaño · Wealth manager, Singapore

Small audience. Right people.

650+

YouTube subscribers

15

qualified leads a month, at their best

70%

close rate on those leads

$100k

a month in investment deals

Read Rico's case study
Video thumbnail: Kaya hindi yumayaman ang Pinoy, Part 1, with Rico Desengaño and Kiko Mabilog
This is Why Filipinos Stay Broke Even with High Salaries ft. Kiko Mabilog (Part 1)2.4K views · 6 months ago

What you need to build a brand people trust.

  • Sales growth strategy

    Buyer, edge and offer, mapped.

  • Visual branding

    An identity your buyers recognize.

  • YouTube & podcasts

    Your long-form show, fully run.

  • SEO & AEO

    Found when people search.

  • Social media

    Short-form that leads to long-form.

  • Offers & lead magnets

    The next step, designed.

  • Websites

    Viewers into booked calls.

  • Performance marketing

    Your best content, amplified.

See all services

We're not artists. We're business partners.

Views are nice. Booked calls are better.

₱800,000 from one webinar. Ad revenue up to ₱500,000 a month.

Chinkee Tan

Up to 15 qualified leads and about $100,000 in investment deals a month.

Rico Desengaño

$36,000 in sales in six months.

NBA-Level Resistance Bands

We take ownership when no one else does.

  • Since 2018
  • Clients in 7 countries
  • Most stay for years
The Philippines at night
Philippines
Singapore's Marina Bay at night
Singapore

Meet the founders.

More about us
Patrick, co-founder and Chief of Strategy

Patrick

Chief of Strategy

Ces, co-founder and Chief of Operations

Ces

Chief of Operations

What clients say.

Matt
MattMissionary who started an HR consultancy with no business background.

Closed 3 retainer deals worth six figures after just a few months of guidance and coaching.

Dr Tito
Dr TitoMental health psych counselor. Retired in 2020 during the pandemic.

Now has a counseling practice with dozens of talks annually and fully booked with clients every quarter.

I can't speak highly enough of how professional, reliable, efficient and resourceful he is.

Dr. Andy BarrFounder, Qbands

From a six-staff organization, we have now grown into more than forty and increased our sales by miles.

Chinkee TanWealth Coach & Best-selling Author

I can't imagine what Pluggas would be without their help.

Fisch RasyAward-winning Director, Pluggas

I have been impressed from the word go with the speed and quality of Ces' work.

Bogdan BoboceaCEO, Tad James Co.

Where is your brand leaking trust?

A free CEO Brand Audit shows you what to fix first.

Book your brand audit