NBA-Level Resistance Bands
Launching an e-commerce store and brand for resistance bands that has made it into the NBA and other big sports leagues.
Introduction
- Profile: Physical therapy bands for sports practitioners and professional athletes
- Client Industry: Sports and health
- Objective: Launch a social media presence and e-commerce website to promote and sell resistance bands to physical therapists and other sports health practitioners.
Background
The client is an established physical therapist and performance coach for some of the biggest names in sports, including Baron Davis, Sabrina Ionescu, and Kevin Durant.
He had a vision of creating sports bands that would help professional athletes and high-level fitness trainers improve sports performance and rehabilitate sports-related injuries.
Challenge
- There was no clear way to buy the bands.
- We wanted to create a product branding that would attract practitioners and educate them on best practices and uses.
- Social media presence was inconsistent and not very well defined.
Solution
- We built an e-commerce website to make it easy for people to access the product.
- We created a product branding that would cater to sports practitioners and make the product easy to use by building a free video library with recommended exercises.
- We started developing regular social media posts that would reach new audiences.
- We created a few promotions and campaigns to capture leads and turn them into customers.
Results
- The product made over $36,000 in sales over six months.
- Social media following grew organically and attracted the right audience. Some of our reels got over 15,000+ to 50,000+ views.
- The product is now being used across the NBA by athletes like Kevin Durant, James Harden, Derrick Rose, Kemba Walker, and more.
So how about we start taking action and start seeing results?
Your company was built by passion and purpose, but it’s execution that will get you to prominence and impact. Talk to us if you want to start turning your ideas into actionable steps.