Pallet Racking Experts
Helping a leader in material handling solutions build a digital presence and reach new markets nationallly.
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Introduction
- Profile: One of the country’s biggest pallet racking providers
- Client Industry: Material Handling and Storage
- Objective: To help create a strong social media presence for a company in the Pallet Racking space and create a unified brand that will show its many years of experience in the industry.
Background
The company is one of the most trusted pallet racking experts in the United States. It has decades of experience in the industry and has solidified its presence everywhere, except one place— the digital world.
The client came to us and asked us to work with them long-term to help improve the company’s digital presence and branding. We went straight to work and helped them develop systems, visuals, and content that would engage the right audience online.
Challenge
- Little to no online presence on platforms like Instagram and Facebook.
- Inconsistent posting on LinkedIn and other social media platforms.
- No clear direction or support for sales teams in terms of digital content, visuals, and marketing materials.
Solution
- Re-organized and structured how the brand visuals would go on different online and even offline applications.
- We started handling their social media channels and posting as often as we could.
- We also created a structure for their sales team to receive updates and resources that they could use to promote inventory online.
Results
- We solidified the brand image and positioning online so that people knew how to find them and what they did best.
- On many occasions, we helped created campaigns that resulted in sold out inventories in a matter of a few weeks.
- The social media channels started growing and reaching audiences that turned into clients and partners
So how about we start taking action and start seeing results?
Your company was built by passion and purpose, but it’s execution that will get you to prominence and impact. Talk to us if you want to start turning your ideas into actionable steps.